Choosing a career in Marketing means you’ll need to get products and services to consumers. In this particular field, you need to have an interest in understanding people, such as their traits and characteristics. Besides that, some skills also come in handy, like being creative and a team player.

Aside from taking a Marketing degree, studying abroad can open more opportunities for you. You’ll get to acquire valuable skills and knowledge of other cultures that can help you in this career. Moreover, you’ll develop an openness to novelty ideas that only exposure to a new environment can teach you. On a more practical aspect, global companies are increasing marketing efforts, providing jobs in various industries, such as food, technology, manufacturing, and e-Commerce.

As the idea of studying Marketing abroad makes sense, here are the top destination countries for international students.

Which Is the Best Country to Study Marketing?

One of the top countries to study marketing is France, which is well known for its cheap studying costs with a whole bucketload of scholarships and financial awards. Attracting international students from all over the world, the French universities that offer marketing programs are among the top-ranking institutions in the world.

Which Is the Best Degree for Marketing?

For undergraduate programs, the best degree for marketing would be a Bachelor’s Degree in Marketing. However, if you have already finished your bachelor’s degree, your next best step would be a Master of Science in Marketing, which will open many doors to your future career.

Check Also: Available Programs for International Students

Best Countries to Study Marketing

1. France

  • Reasons: Affordable Study Costs, Scholarships, Top-Ranking Universities

Among the best countries to study Marketing in is France. Here, you’ll have access to affordable study costs, as the government determines it through its public universities. Besides that, you can also apply for scholarships and internships. Through Campus France and the Foreign Ministry, you can apply for different scholarships. You can find more information here.

Besides the study cost, you’ll find the top university for marketing in France, based on the QS 2021 ranking. The HEC Paris Master of Science in Marketing took first place, ranking on the following metrics:

  • Employability
  • Entrepreneurship and Alumni Success
  • Return on Investment
  • Class and Faculty Diversity
  • Thought Leadership

Out of these five, HEC Paris received an impressive 100 points on alumni outcomes and 99.7 points for employability. Considering these figures, studying in France gives you a better chance of getting employed after graduation. If interested, care to apply for a student visa in France?

2. United Kingdom

  • Reasons: Robust Marketing Industry, High Salaries, High-Ranking Universities

Another top country to study Marketing, the United Kingdom has one of the most robust Marketing industries in the world. As of 2019, the country listed over 170,000 jobs in the Marketing industry, opening doors for local professionals and ex-pats. Besides the wide career prospects, some of the most lucrative professions are in this industry. Annual salaries in these positions range between $127,000 to $210,000:

  • Advertising Art Director
  • Digital Marketer
  • Social Manager
  • Digital Copywriter
  • Web Content Manager

With such a massive industry and tight competition, you’d want to make sure you’ll get first dibs to available opportunities. For this, it is best to start your studies in the UK. Fortunately, three of the top 10 universities for Master’s in Marketing according to QS 2021 are from the country.

While the country is not popular for having an affordable cost of living, especially for students, you’ll be able to work with your student visa. Although the hours you’re allowed to work may depend on your study program and if you’re doing it during the term or not.

3. Spain

  • Reasons: High Academic Standards, Availability of Post-Graduate Programs, and World-Class University

Another European country where you can study Marketing, there are many reasons why Spain is another excellent destination. The country offers top-caliber education through its high academic standards. International students learn through environments that promote innovation and creativity, known qualities to help them succeed in the Marketing industry.

Additionally, universities here offer the opportunities to explore higher learning, through their postgraduate programs. These expose international students to a deeper understanding of business principles through the Marketing perspective. The curriculum has adopted the latest trends in the Marketing field, covering timely topics, such as eCommerce, international marketing, consumer behavior, and strategic marketing.

If you’re looking for top universities in Europe, you’ll find one in Spain, too. The Esade Business School landed 6th place in QS ranking in 2021 for Masters in Marketing courses. Even if you’re a non-Spanish speaker, you can take this program for one year, taught in the English language. Still, having Spanish proficiency helps if you want to pursue Marketing studies without leaving your home country. The school offers specialized Marketing courses through online classes.

Of course, you might want to get the full experience of being an international student. This means flying to your destination country and exploring everything it has to offer besides education. Spain is popular for arts and architecture, particularly Medieval and Renaissance. You can visit numerous museums that feature the work of Picasso, Goya, and Salvador Dali.

4. Ireland

  • Reasons: Permanent Residency in Two Years, Post-Study Opportunities, Affordable Living Costs

Going to Ireland for your Marketing degree means you get to enjoy a lot of benefits beyond the academic level. It is important to select a country where you can stay long without facing any immigration issues. Fortunately, Ireland offers Permanent Residence for just two years of staying there. You won’t have to worry about looking for jobs related to your Marketing degree as Ireland has over 10,000 available positions.

Studying abroad can be financially challenging. As such, it is best to do it by securing a scholarship to help you pay for your tuition and living expenses. The government assistance, the Trinity College of Dublin, is among the scholarships that provide full tuition exemptions and around $11,000 living allowance for one year. You can apply for the scholarship to take the Master of Science in Marketing at this university.

If you are really thinking about going to Ireland as an international student, check out these steps on acquiring a student visa for Ireland.

5. South Korea

  • Reasons: Culture and Arts, Government-Funded Scholarships, Career Opportunities

South Korea has taken the global spotlight in pop culture. Who doesn’t know BTS or hasn’t watched the Oscar awardee “The Parasite?” Even with beauty products, food, and language, the world is absorbing the Korean culture at a fast rate. With such curiosity about a country of around 51 million population, many international students aspire to live and study here. And, South Korea is one of the best countries to study marketing, for obvious reasons.

Indeed, Korean companies seem to know how exactly to satisfy the needs of their international customers. Among their strategies is effective marketing that you can learn by taking your education here. You’ll get front row seats and see for yourself how global brands, such as LG, Lotte, and Samsung, connect with consumers. Some of the top universities here where you can study marketing and its related fields are the following institutions:

You’ll find that cost of living here is quite reasonable, too. You might even find government-funded scholarships for international students. This way, you need not worry about your finances as you learn more about Marketing and enjoy your stay.


I hope this article on the best countries to study marketing was informative and insightful. To know more information on studying abroad, check out the Available Programs for International Students.