Marketing could most simply be defined as an activity that aims to promote a service, product, or even a person. Marketing often has its target groups and involves the use of various techniques and strategies that on a conscious or unconscious level affect the achievement of marketing goals. As modern society developed – so did marketing, as its own, separate category. However, when it comes to marketing studies, precisely because it is still, for the most part, viewed as a subcategory of business studies, not all schools offer the same level of quality marketing studies – so here we will try to both list and separate schools that offer the best undergraduate and the best graduate marketing studies.

Top Marketing Schools in the World

1. HEC Paris School of Management

HEC Paris School of Management is the epitome of modern-time business school and among the top marketing schools in the world: they offer all the possible studies you can imagine when it comes to business and management through summer programs, executive programs, master’s and PhD studies. Of course, it should not be missed to mention, as the school itself proudly points out on its website, that this school was declared the school with the best master programs in the field of marketing in both 2020 and 2021.

2. University of Notre Dame

The University of Notre Dame was founded in the late 19th century and is recognized as one of the best institutions for marketing across the globe. Since then, the university has gathered several schools and colleges under its auspices. Mendoza College of Business is a part of the University of Notre Dame where its Marketing Department can be found. Although this school also offers master’s degrees in marketing, it is more known for its highly-ranked undergraduate marketing studies and, later, bachelor’s degree in business administration.

3. Columbia University

Not only is Columbia University the oldest university in New York, founded in the 18th century, but also the business school under its auspices, Columbia Business School, is high on the list of the best marketing schools in the world with its Marketing Division. This school offers both master’s and PhD degrees in both marketing and business administration.

4. University of Florida

University of Florida’s Warrington College of Business offers both undergraduate and graduate marketing studies, which means you could earn bachelor’s, master’s, and PhD degrees after finishing your studies there; but, they are most known for their exceptional undergraduate program. According to the college itself, their undergraduate studies will provide all the knowledge about consumers’ needs and how to meet them, in order to become the best on the market one day.

5. Imperial College Business School

Imperial College Business School is an excellent marketing university that is based in London and was founded in the mid 19th century. Today, this school is one of the most modern schools of contemporary economic and business studies, including highly reputable marketing studies. Although this school offers bachelor’s degrees besides master’s and PhD, they are not in the marketing area. Nonetheless, its master’s degree in Strategic Marketing is one of the most known marketing degrees in the world.

6. Saint Joseph’s University

What sets marketing studies at Saint Joseph’s University apart is that its Haub School of Business concentrates on different branches (such as General Marketing, Sports Marketing, Entertainment Marketing, etc) and aspects of marketing (such as Digital Marketing, the factor of Social Media, Sales Techniques and Advertising Strategies, etc). This school is most known for its undergraduate marketing studies, but it also offers graduate (master’s) marketing studies.

7. Esade Business School

Esade Business School is an institution under the private Ramon Llull University in Barcelona. This school is well known for its high-quality graduate marketing studies, especially master’s. It offers a degree in various marketing fields, such as Marketing and Sales, Digital marketing, Marketing Innovation, Marketing Analytics, etc. Offered master’s programs can be attended in both English and Spanish.

8. University of Wisconsin–Madison

Another good choice for marketing studies is the Wisconsin Business School at the University of Wisconsin. The Department of Marketing is affiliated with three centers of expertise and offers both undergraduate and graduate marketing studies; but, it is mostly known for its bachelor’s degree in business administration with a major in marketing.

9. ESCP Business School

ESCP Business School, located in Paris, France, offers a wide range of modern business-related studies and programs, including graduate marketing studies. At this school, you can find Specialized master’s studies in fields such as Marketing and Communication, Marketing and Creativity, Marketing and Digital Media, etc.

10. University of Virginia

The University of Virginia was founded in the early 19th century and since then it has had a long-standing reputation as one of the best American universities, and under its auspices can be found one of the best marketing departments in the world, within the Darden School of Business. Besides valuable knowledge in various areas of marketing, this school also offers help and professional orientation after graduation.

11. Warwick Business School

Warwick Business Schools, based in London, offers both bachelor’s and master’s degrees in marketing but is mostly known for its postgraduate marketing studies in various categories affiliated with marketing, such as Business and Management.

12. Arizona State University–Tempe

The Department of Marketing under the W. P. Carey School of Business delivers world-class marketing for curriculum that offers both undergraduate and graduate studies, and its undergraduate studies are fully focused on Marketing as its own category. After finishing your marketing studies, this school, in addition to a bachelor’s degree in business, also promises a “complete package of marketing knowledge”, which includes market analysis, decision-making skills, communication skills, etc.

13. EDHEC Business School

EDHEC Business School offers a wide range of undergraduate and graduate programs in various fields of economics, business and management studies, and its master’s degree in Marketing Management is considered one of the best master’s programs in the area of marketing in the world. In addition to theoretical knowledge, this school offers practical work through cooperation with global companies on various projects, in order to improve students’ marketing skills in the best way possible.

14. IU International University of Applied Sciences (IU)

When it comes to undergraduate marketing studies, IU International University of Applied Sciences is one of the top schools to go to. Although it also offers various master’s degrees in marketing, some other schools are better-ranked when it comes to graduate studies. IU was founded in 1998 and has since then opened several facilities around the world, to offer their best services and education to everyone interested in what they have to offer.


I hope that this article on Best Universities for Marketing in the World was helpful. Make sure to also check out Available Marketing Programs for International Students!